Client Overview

Qubinets is a Croatian startup revolutionizing how developers build and manage AI and big data infrastructure. Founded in 2022, the platform integrates over 40 open-source tools, enabling rapid prototyping and deployment. With recent updates focused on helping developers quickly build and deploy AI agents, Qubinets is paving the way for creating intelligent applications with minimal effort.

The Challenge

After building their platform, Qubinets faced a crucial next step: securing their first wave of users. Despite the platform’s clear value for developers and DevOps teams, they struggled to reach their target audience and convert interest into active users. Breaking into the competitive world of AI and big data tools required a refined strategy to grow visibility and drive adoption. To navigate this challenge, the Qubinets team partnered with us for strategic support.

Our Approach

We began by sourcing leads through GitHub and LinkedIn, identifying developers, solution architects, and software agencies who matched Qubinets’ target audience. Through targeted outreach, we sent 1,400 messages, achieving a 2% reply rate and sparking meaningful conversations with potential users.

Next, we focused on creating content that resonated with developers. From practical guides to blog posts, we covered topics like building AI agents, deploying infrastructure, and detailed comparisons with competitors. This effort significantly improved Qubinets’ website performance, driving engagement and helping the platform rank in the first 5 results for for high-value keywords such as “aiven alternatives,” “Flowise use cases,” and “Flowise CSV agent.”

Community engagement played a crucial role in building trust and credibility. We actively participated in Reddit, Slack, and Discord groups, answering questions and showcasing Qubinets’ value. These interactions positioned Qubinets as a reliable, developer-friendly platform within key technical communities.

To further enhance the platform’s online presence, we redesigned the Qubinets website and created dedicated landing pages for specific use cases like AI agents. These updates provided potential users with a clear understanding of the platform’s benefits and capabilities.

Our combined efforts resulted in over 1,100 users creating projects on the platform, marking a significant milestone in Qubinets’ journey to becoming a trusted solution for AI and big data infrastructure.

Outcomes

Our efforts delivered significant and measurable results:

• User Growth and Engagement: Qubinets secured 20,000 sign-ups, with 1,100 users actively creating projects—a 5.5% conversion rate from sign-ups to active users.
• Product Hunt Success: Achieved 4th place as Product of the Day on Product Hunt, converting 3% of upvotes into users and boosting visibility in the tech community.
• Website Traffic: Attracted 131,000 visitors, driven by content distribution across various channels and paid campaigns.
• Outbound Campaign Impact: Executed outbound campaigns, sending 1,400 messages with a 2% reply rate, resulting in two enterprise clients.
• Search Engine Rankings: Ranked in the top five Google search results for keywords like "aiven alternatives" and "flowise csv agent," enhancing organic visibility.

These results highlight the success of a focused and well-executed strategy, positioning Qubinets as a key player in AI and big data infrastructure and creating a strong foundation for future growth.