Omnisearch is a SaaS platform designed to solve the problem of fragmented information by offering seamless search functionality across multiple content formats, including video, audio, documents, and presentations. By improving user experience and accessibility, Omnisearch has become a valuable tool for educational institutions, online course creators, and digital platforms, helping them optimize content delivery and engagement.
Omnisearch faced several key challenges as it sought to establish itself in the market. The initial priority was gathering feedback from early adopters to refine the platform and ensure it met the needs of its target audience.
Once the platform was fine-tuned, the next challenge was to launch it within the EdTech community and attract its first wave of users. Building awareness and credibility in a competitive landscape required a clear strategy to communicate Omnisearch’s value to educational institutions, course creators, and digital platforms.
After gaining traction in EdTech, Omnisearch needed to broaden its horizons by expanding into new verticals such as media and e-commerce. This required adapting its messaging and strategies to meet the unique needs of these industries while maintaining its core value proposition.
We developed a multi-layered strategy to address these challenges, combining community engagement, targeted outreach, personal branding, and high-impact campaigns.
The first step was engaging directly with the users within communities. Platforms like Reddit became a central part of this effort, where our posts generated 117.5k views and fostered meaningful discussions. These interactions provided Omnisearch with actionable feedback, shaping the platform’s development and aligning its features with user needs. In addition, we used targeted outreach to connect directly with potential users, sending 841 messages that achieved a 14.2% reply rate. These conversations helped refine the product and establish trust with early adopters.
A major milestone was the Product Hunt launch, where Omnisearch earned the #1 Product of the Day. This carefully coordinated campaign included pre-launch buzz, collaborations with influencers, and targeted social media content. The result was 1,200+ unique visitors, 80 sign-ups, and a 6.6% conversion rate, laying a strong foundation for product adoption and building brand credibility.
To further drive user acquisition, we launched a LinkedIn advertising campaign tailored to EdTech professionals. These ads acted as a pre-targeting tactic for personalized email outreach, which achieved a 77% open rate and a 10% reply rate, ultimately generating over 10 enterprise leads.
Content distribution remained a key focus. We shared thought leadership articles, use cases, and practical guides on platforms like Reddit, IndieHackers, Twitter, and LinkedIn, keeping Omnisearch visible to its target audience. This consistent flow of content reinforced Omnisearch’s reputation as a leader in search technology.
In parallel, we worked on personal branding for Omnisearch’s founder, Marin. Through a series of thoughtful LinkedIn posts covering topics like startups, AI, and search technology, Marin’s profile grew to 2,700 followers. These efforts helped establish a strong personal connection with the audience and contributed to Omnisearch’s overall credibility in the SaaS space.
Additionally, we facilitated multiple podcast appearances for Marin, providing a platform to share Omnisearch’s vision and expertise. These podcasts expanded the company’s reach and deepened its connection with potential users.
Our collaboration with Omnisearch delivered measurable and impactful results, driving engagement, visibility, and product adoption:
Reddit Feedback and Community Engagement:
Product Hunt Launch:
Email Outreach Campaigns:
Podcast Appearances:
Personal Branding on LinkedIn:
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