In a business climate shaped by rapid change and rising complexity, companies face pressure to rethink how they operate, innovate, and grow. But transformation doesn’t happen in isolation. Solveo launched the very first edition of InnovateX to spark that transformation — by creating a space where teams could work hands-on with innovation methods, learn from industry leaders, and build momentum around real business challenges.
On May 28–29, 2024, we brought together over 100 professionals from 15+ companies across Macedonia for the country’s first innovation festival — InnovateX 2024. Designed as a two-day experience, the event combined keynotes, panel discussions, and a Design Thinking workshop, all focused on helping companies adapt to shifting business trends.
Day 1 explored the role of artificial intelligence and digital transformation in driving growth and organizational change. Attendees heard from Klarna’s Lukasz Dwlit, who shared how Klarna’s newest fintech product was shaped by experimentation, cross-functional collaboration, and relentless focus on user behaviour. His message — innovation is not only about tech, it’s about mindset — resonated throughout the day.
In the following panels, leaders from Microsoft, Netcetera, Piksel, and Represent Communications shared their firsthand experiences of navigating AI integration. From marketing automation to infrastructure transformation, the discussions revealed how regional companies are using AI to create smarter processes and more personalized customer experiences.
Day 2 shifted gears toward sustainable business and industrial innovation. Experts from Finovate MK, April22, Paket.mk, and others shared insights on how emerging technologies — including AI and automation — are being used to modernize industries that have traditionally lagged behind. These sessions were grounded in real-world challenges like supply chain optimization, circular product models, and energy-efficient operations.
At the center of it all was a full-scale Design Thinking workshop, where 15 interdisciplinary teams worked hands-on to tackle real business challenges. Participants came from companies like A1 Macedonia, EOS Matrix, Makpetrol, Halkbank, Neptun, Kouzon, Boksy, Magnetik, Hubo, Accent, and We Drive. The mix of industries and backgrounds created a powerful environment for knowledge exchange and experimentation.
Over two days, teams moved through a structured innovation process:
Throughout the workshop, Solveo’s facilitators guided participants using Design Thinking methods tailored for real-time prototyping and strategic clarity. Between the working sessions, attendees also took part in interactive showcase talks.
The entire experience was designed not just to inspire — but to push teams to act, test, and move forward with new tools, connections, and momentum. For many participants, InnovateX was the beginning of a new way of thinking about their business.
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