From the bride tossing the bouquet to wearing something old, new, and borrowed, wedding traditions and customs have been popular for decades, and even the most non-traditional couples happily take part. However, organizing a wedding is usually stressful, time-consuming, and costly. Some traditions such as printing and sending out invitations, as well as sharing wedding photos to each person individually, have been quite a burden to couples, leading them to look for alternative solutions.

Jas i Ti is an innovative and creative solution for weddings, providing an easy and simple way of inviting guests using digital wedding invites, along with other features such as the location of the wedding, photos, and sharing their love story. The personalized website offers all of these unique features and is a time-saving and cost-effective solution for newlyweds.

Jas i Ti approached Solveo in 2018 at the very early launch stage with the aim to find a suitable product-market fit and create a suitable go-to-market strategy.
Changing a wedding culture is no easy task. Although many modern couples are less likely to follow wedding traditions, decisions are still highly influenced by peers and family members. To change a tradition, we must affect everyone involved at a wedding.

The Approach

Our first step was understanding what obstacles Jas i Ti needed to overcome and how we could best communicate the brand value. Through market research, we determined that we first needed to focus on creating demand because our target audience was tied to traditional ways and wouldn’t likely try something new and unfamiliar. Following that, we created and tested multiple approaches to increase brand recognition and bring the product closer to its potential customers.

Early research analysis and insights pointed out that besides family members and peers, couples are often influenced by wedding organizers and wedding decoration shops. Our team crafted a strong B2B strategy that included strategic partnerships with wedding shops, organizers, and flower boutiques. Together, our teams built a network of partners through which we raised awareness, increased demand for the innovative product, and drove sales.

In less than 3 months, we partnered with 10 businesses that are now part of the Jas i Ti network. Through this collaboration, we enhanced the product and brand awareness. Feedback provided major insights into market needs, determined the market positioning, and defined the course of action for further product development. This marked the beginning of executing the B2B strategy.