The Challenge

The Balkans held immense potential in the bustling world of ride-sharing. Traditional Facebook groups dominated local commuting, presenting an untapped market for innovation. Seeking market validation and strategic positioning, our client partnered with Solveo’s research team.

Unleashing Insights on Commuter Habits:

• Applied Jobs-to-be-Done research to prioritize key app features for development.
• Conducted interviews and observed user engagement in Facebook groups.
• Unearthed game-changing insights that fueled our client’s development roadmap.

Client

Industry

Ride-sharing

Services

Product Launch

Specific Insights Uncovered by Solveo’s Research Team about Balkan Commuter Habits:

• Over 50% of users in the Balkans preferred using Facebook groups due to the trust established through driver profile checks.
• The existing Facebook group dynamics showcased a strong sense of community and familiarity among users.
• Users appreciated the convenience and cost-effectiveness of ride-sharing but desired a reliable and secure platform that mirrored the trust they found in Facebook groups.

Discovering Key Insights to Build a Positioning Strategy

Our client’s ride-sharing platform, meticulously crafted based on our research findings, offered a distinctive approach differentiating it from traditional Facebook groups regarding trust and security.

Here’s how our client’s platform stood out:

• Robust Driver Verification: Implemented a stringent driver verification process, ensuring that only trustworthy and reliable drivers were accepted.
• Transparent Driver Profiles: Users had access to comprehensive driver profiles showcasing detailed information, ratings, and reviews.
• Secure Payment Systems: Incorporated secure payment systems, guaranteeing safe transactions and providing peace of mind to both drivers and passengers.
• By prioritizing trust and security, the ride-sharing platform offered a reliable and secure experience that revolutionized the Balkan commuting landscape.

X2 User Engagement and Adoption Rate

Surveyed over 222,000 potential users

Leveraging VideoAsk

20+ Real Life Test Drives