In today’s fast-moving and always-connected society, companies are forced to seriously consider implementing a digital transformation strategy. Digital transformation offers organizations an opportunity to engage modern buyers and deliver on their expectations of a seamless customer experience regardless of channel or place.
The concept of “digital” is on the minds of most business leaders. As they make decisions about where to invest for the future, it’s imperative to look at digital strategy through the customer experience lens. Digital experiences are becoming the primary type of experience for most customers. Companies that can determine their organization’s maturity and plan a long-term strategy will have an advantage over the competition.
The second edition of the creative marathon Rethink precisely focuses on the user experience. Customer loyalty largely depends on the quality of the service provided by the company, as well as the ability to provide a great digital experience for the user. As we increasingly focus on the digital world, so many key moments will happen online.
The event was structured as a business challenge, whereas three different companies participated by giving a challenge suitably modified in line with the theme of Rethink: The Future of Digital Customer Experience.
The idea behind this creative marathon is to co-create innovative solutions together with various stakeholders, rapidly test and validate the solutions, and discover new opportunities for growth. During the sprint, we answered critical questions through design, prototyping, and testing ideas with customers.
The core value of the sprint is that it allows us to fast-forward into the future to see our finished product and customer reactions before making any expensive commitments.
At the end of the creative marathon, three teams were selected to continue working on their solutions with mentorship.
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