Angelina has been with Solveo for more than three years. With a BA in graphic design, a background in art, a heart full of colors, and an eye for detail, she’s the person behind everything you see and feel in our new look. Every color, every line, every small decision carries her creativity, care, and attention.

She’s also the one who picks the best music, makes the perfect cup of coffee, and somehow always knows when someone needs a quick chat or a smile. Thoughtful, calm, and constantly inspired, Angelina sees things most of us miss.

In this conversation, we talk with her about the story behind Solveo’s rebrand - where the idea came from, how it grew, and why now felt like the right moment for something new.

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1. Let’s rewind - what first sparked your love for design, and who or what has influenced your design philosophy the most?

A: Since I can remember, my interests have varied throughout the years, but I’ve always been sure that I’m most keen to things that aspire to creativity and artistic expression. Back then, I didn't know that what I wanted to study and work was called graphic design, because it was not that popular a subject 10 years ago. I was researching and asking people around, trying to find out where I could study graphic design. Big shoutout to the people that gave me the right direction and useful information. Later on, my education and work were most influenced by my graphic design professors, Laze Tripkov and Marija Veteroska. 

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2. What’s something people don’t understand about being a graphic designer until they become one?

A: You need a well rounded and thorough research about the field or industry you're creating the design for. Without that, don’t even start. 

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3. Explain branding in the simplest, most creative way?

A: It’s how people feel about your product, organization, or service. I also like to quote Jef Bezos on this one: “Your brand is what people say about you when you're not in the room.” 

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4. When is it time for a brand to rebrand?

A: Probably when you feel like your brand’s gone through a change and has outgrown the current branding voice. 

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5. How do you balance the tension between creating something fresh and staying true to the brand’s roots?

A: I think you have to know what lies in the core of your brand, because you’re not really changing the brand from scratch. In a way, the rebranding should be like an upgrade. 

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6. In your view, what makes a design timeless, and how do you avoid trends that might date a brand?

A: Easy. I think it goes for everyone and in every field, but especially if you’re creating something visually or making music, you should always trust your judgment and let that lead you. What you think about your work is what matters the most.   

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7. Let’s talk about Solveo now. Where did the idea for the rebrand come from?

A: It was mentioned a few times before we officially decided that we’re doing a rebranding. And I think it started from a moment when we decided that we’re ready and a change is necessary. Timing is everything. Like an avocado.

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8. What’s the story behind the new visual identity - what does it mean to you?

A: To me, it means growth and a reminder that the only constant is change. The story behind this rebrand is simply figuring out how Solveo has matured and what changed along the way - the way we talk about ourselves, the way we speak to our clients and the solutions we offer.  

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9. Why now? What made this the right moment for a new visual identity?

A: It felt right, it felt overdue and the branding that we had seemed very outdated and didn’t sound like us anymore. You can almost say it was a gut feeling. 

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10. A rebrand is more than just a new look - how does it reflect our culture and the people behind Solveo?

A: It shows that we’re more certain about what we do, how we approach our clients and solve their problems, but most importantly we are completely aware of the changes we and Solveo went through.

11. Lastly, If someone sees our new branding for the first time, what do you hope they feel?

A: I hope they realize why we did it and how necessary it was. I hope they see it as an improvement and something that’ll speak clearer about Solveo that our old branding did. Most of all, I hope they see, even a little, what putting a thought in creating a branding means. 

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