Introduction

How do you know when it's time to rebuild?

Not just refresh. Actually stop, look at what you've become, and ask: Does our brand still match who we are? 

Early 2025 felt like that kind of moment.

We had momentum from 2024. Projects were running. The team was growing. Clients were coming back, bringing bigger challenges with them. On paper, everything looked good.

But there was this quiet tension.

We'd expanded, not just in size, but in capability. The problems we were solving were bigger, more complex, more strategic. The conversations we were having with clients were deeper. We weren't just executing tasks anymore; we were making the direction, building ecosystems, helping organizations think differently about what's possible.

Somewhere along the way, without really noticing, we'd become something more than what our brand was saying we were. We'd outgrown our own identity.

And once you see that gap, between who you are and how you show up…you can't unsee it. You can try to ignore it, sure. You can keep moving forward and hope it sorts itself out. But it doesn't. It just gets louder.

So we did what we always do when things feel misaligned: we leaned in.

We finished what we'd started. We rebuilt what needed rebuilding. And by the time spring rolled around, Solveo wasn't just operating differently, we were different.

This is the story of how 2025 began. Not with a bang, but with a question, a rebrand, and a series of projects that set the foundation for everything that followed.

Finishing what we started

We kicked off the year with Qubinets still on the table.

If you're not familiar, Qubinets launched a new AI agent development kit and needed to get in front of developers, fast. Their presence in developer communities was still growing, and they needed steady activity across content, outreach, collaborations, and search.

Our focus? Build momentum on every front.

We ran targeted outreach to web-dev agencies building AI agents, offering collaboration opportunities. We contacted YouTube creators, asking them to try the platform, build agents publicly, and expose Qubinets to wider technical audiences. On the content side, we produced practical, hands-on tutorials that showed exactly how to create and deploy agents with Qubinets, with actionable steps developers could use immediately.

We shared these across Reddit, Dev.to, Medium, and HackerNews. The idea wasn't to spam links. It was to meet developers where they already spend their time and answer the questions they were actively seeking.

Instead of relying on generic platform promotion, we built a strategy around real use cases. Every piece of content showed developers how to apply it instantly, from setting up Flowise or Qdrant within Qubinets to building agent workflows end-to-end.

And it worked.

Our outreach helped Qubinets secure a new partnership with a UK-based development agency, a direct result of the cold outreach to teams building AI tools. The content engine paid off too: blogs began ranking between positions 1–5 on Google for "Aiven alternatives," "Flowise use cases," and "Flowise CSV agent," giving Qubinets steady organic traffic and credibility in niche searches.

Across the first couple months of 2025, we produced new tutorials, boosted impressions through developer channels, reached thousands on LinkedIn and YouTube, and opened multiple conversations with creators interested in building agents on the platform.

By the time we wrapped Qubinets in March, we'd brought more visibility, more trust, and a growing user base for the newly launched AI development kit.

It felt good to finish strong. 

Then we rebuilt ourselves: The Rebrand

While Qubinets was wrapping up, something else was happening internally.

We were looking at Solveo, really looking, and asking hard questions.

Does our brand reflect the kind of work we actually do now?
Does it match the conversations we're having with clients?
Does it show who we've become, or who we used to be?

The answer was clear: we'd outgrown our own identity.

So we hit reset.

A real rebuild. We looked at how Solveo actually works today, the kind of projects we take on, the role we play with clients, the way we solve problems. Then we rebuilt the brand to match that reality.

Angelina Kichukova, our Head of Design, led the charge. She didn't just redesign a logo. She asked the harder questions: What do we stand for? What makes us different? How do we want people to feel when they work with us?

The process wasn't quick. It wasn't easy. But it was necessary.

And when it landed, it felt right. Not just visually, but strategically. We weren't just changing colors or fonts. We were redefining how we show up, how we communicate, and what we promise.

First win of 2025.
And a solid base for everything that followed.

If you want the full story behind the rebrand, the thinking, the process, the challenges—read Angelina's interview here. And if you're curious about what it takes to trust the creative process (even when it's uncomfortable), check out her reflection on that too.

Opening new doors

With a new identity in place, the next phase of early 2025 was about expansion, not just in clients, but in the role we play in the broader ecosystem.

European Digital Innovation Hub (EDIH)

We kicked off the European Digital Innovation Hub as part of the Innofeit EDIH consortium.

The project will last four years and has a €2 million budget, financed by the EU. Its goal? Helping organizations in North Macedonia adapt to digitalization, with real support, not just theory.

Solveo leads the Access to Finance work package. Our job is to help SMEs and public institutions understand funding, build projects, and apply in practice. That means trainings, mentoring, info events, real applications, and eventually, the launch of Funding.mk, a digital platform for funding programs available in North Macedonia.

Early in the year, we ran our first Access to Finance info event. The topic: How to manage the financial landscape of companies in North Macedonia, challenges and opportunities.

100+ participants.
30+ financial institutions.
Panel discussions, great questions, greatanswers.

It wasn't just an event. It was a signal. We're not just consultants on the sidelines. We're in the middle of the ecosystem, helping people access the resources they need to grow.

We're just getting started with EDIH, but 2025 was a solid first step.

GIZ: Turning Glass Waste into Real Businesses

Some projects start with a brief.
This one started with a problem.

Glass waste. Everywhere.
And very few working solutions in Albania.

Lab of Tomorrow is a GIZ-backed innovation program. The challenge brought together four teams in Albania to build real businesses around glass reuse, recycling, upcycling, and circular economy models.

Solveo led the incubation phase.

Our responsibility was to transform early-stage concepts into structured, investment-ready ventures. That meant working through business models, financial and pricing logic, market and partner validation, operational roadmaps, the stuff that decides whether something works in the real world or stays on paper.

What came out of the process?

1. Reusable glass systems for breweries and wineries
2. Local glass collection and reuse models
3. Upcycled glass products for HoReCa and retail
4. Industrial glass waste turned into construction materials

Different approaches. One common goal.

The interesting part? The innovation wasn't the glass. It was the approach.

Instead of stopping at reports, teams worked with the market. Real partners. Real costs. Real responsibility.

All four consortia secured funding for implementation and are now in the pilot phase.

They're progressing from conceptual work to real-world testing, partnerships, and early commercial traction.

We love this project because it's about helping people build something that actually runs—not just sounds good in a presentation.

CompensationX: Bringing Transparent Pay Data to the Market

CompensationX entered the Macedonian market with a completely new platform and no existing visibility. They needed early users to test the product, give feedback, and help them establish their first foothold. The main challenge was reaching companies that would understand the value right away and be open to trying something new.

We took on the role of connecting CompensationX with companies that matched their ideal profile. Using LinkedIn as our main tool, we identified businesses with relevant team sizes and industry fit, then reached out directly to CEOs, HR leaders, and other decision makers. Our outreach introduced the platform, explained its purpose, and encouraged them to explore it through an initial call with the CompensationX team. The approach allowed us to warm up prospects, filter genuine interest, and bring only qualified leads to CompensationX.

What made this different?

CompensationX introduced something the local IT market hadn't had before: a platform with live, continuously updated pay and benefits data. Until now, companies relied mostly on static reports or one-off research papers that became outdated quickly. This platform goes further by covering salary ranges, bonuses, perks, and the wider package companies offer, giving teams a much clearer picture of how they compare and where they stand.

The result?

Our outreach led to 15 scheduled calls with companies that fit the target profile. Out of those, 6 decided to join and start using the platform, giving CompensationX its first users and the early momentum they needed to grow in the market.

What early 2025 taught us

As spring was coming to an end, Solveo wasn't just busier. We were different.

We'd closed out Qubinets with momentum and proof that we could build credibility in developer communities. We'd rebranded, not just visually, but strategically, aligning our identity with the work we actually do. And we'd opened up new partnerships that put us deeper into the ecosystem, not just serving clients but shaping how organizations access resources, build businesses, and solve real problems.

Qubinets taught us how to build authority in niche communities.
The rebrand reminded us that alignment matters more than aesthetics.
EDIH and GIZ showed us we're not just consultants, we're builders.
CompensationX that it’s always time for something new. 

And all of this? It was just the foundation.

Because summer was coming. And with it, a wave of projects, a new office, and a level of momentum we honestly didn't see coming.

But that's a story for next time.
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