Client Overview

Jas i Ti is a SaaS platform designed to simplify and modernize wedding planning. The product allows couples to create personalized digital wedding invites, share their love story, event details, locations, and post-event photos—all through one elegant, time-saving website. It's a cost-effective alternative to outdated wedding processes like printed invitations and manual photo sharing.

The Challenge

The wedding industry is deeply rooted in tradition. While younger couples are open to digital solutions, decisions often involve family members and wedding planners who are more accustomed to offline planning.

Jas i Ti approached Solveo at the early launch stage in 2018 with one goal: to bring a modern digital product into a market that relies heavily on word-of-mouth and established customs. The challenge wasn’t just creating demand—it was changing habits and reshaping how couples and their vendors approached wedding preparation.

Our Approach

We began by researching how modern couples made wedding decisions and who influenced those decisions. Early insights showed that wedding organizers, decoration shops, and florists played a major role in guiding couples toward service providers.

Recognizing that traditional advertising wouldn’t drive immediate adoption, we shifted focus to building awareness through trusted industry touchpoints. Solveo created a B2B and partnerships strategy targeting wedding service providers—those who already had the trust of couples and could introduce Jas i Ti as a modern alternative.

In less than three months, we built a partner network of 10 wedding-related businesses, including florists, planners, and boutique wedding shops. These partners not only helped promote the platform but also gave us valuable market feedback. Their involvement helped shape the brand’s early positioning and informed decisions about which features to highlight and how to refine the product offering.

By integrating ourselves into the existing ecosystem, we were able to build trust where it mattered, spark curiosity among couples, and begin shifting the perception of what a modern wedding experience could look like.

Outcomes

• Created and executed a B2B strategy that led to 10+ active partnerships within the first 3 months
  
  
• Built a national awareness campaign through wedding service providers instead of traditional paid channels
  
  
• Refined product-market fit through market feedback and early customer engagement
  
  
• Positioned Jas i Ti as a credible, modern solution in a conservative, offline-first industry
  
  
• Developed a foundation for long-term growth based on strategic collaboration, not disruption

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