Airport Briefing is a next-generation aviation platform designed to revolutionize pre-flight briefings. Built by a team of Boeing 777 pilots and developers, the software provides 3D visualizations of aerodromes, helping pilots better understand their operational environment and identify threats before takeoff. It enhances situational awareness, complies with aerodrome competence requirements, and supports safer, smarter decision-making.
We began by immersing ourselves in the pilot experience. Understanding their routines, pressure points, and how they prepare for each flight was critical to shaping a strategy that would speak directly to their needs. We conducted interviews, analyzed digital behavior patterns, and mapped out the competitive landscape to identify the most relevant product positioning.
It quickly became clear that a traditional marketing approach wouldn’t work. Airport Briefing was a high-precision tool, created for a highly specialized audience. Mass advertising would be both inefficient and misaligned with the product’s value. Instead, we focused on building a highly targeted digital strategy—designed to engage the right pilots, in the right places, with the right message.
We built a segmented outreach strategy using a combination of personalized email campaigns, professional pilot forums, LinkedIn networking, and aviation-focused newsletters. Every touchpoint was tailored—not only to demonstrate the product’s value but to position it as an essential tool for proactive, detail-oriented pilots.
To support engagement, we developed a series of educational materials, demos, and videos that showcased the real-world impact of Airport Briefing. We also created internal systems for tracking user behavior, gathering feedback, and continuously refining our message based on pilot interaction and conversion data.
Once we secured our early community, we leaned into a scalable multi-channel strategy. Our team managed outbound communications, supported by targeted paid campaigns, and ongoing email marketing optimized for referrals and onboarding. We iterated monthly—based on campaign performance—adjusting messaging, refining visuals, and testing channel performance to keep acquisition growing steadily.
This dual focus—early community-building and agile performance marketing—allowed us to generate traction quickly while laying the foundation for sustainable long-term growth.
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