Adssets is a Stockholm-based company specializing in rich media ad formats and mobile advertising solutions. Known for translating complex advertising technology into simple, highly engaging experiences, Adssets serves global brands, agencies, and publishers. Their innovation, ACM (Advertising Content Management), is a fully digitized platform that allows marketers to create, manage, and optimize ad campaigns with dynamic data integration—offering unprecedented control over the full ad lifecycle.

The Challenge

With the launch of ACM, Adssets faced several pressing challenges:

• Increasing brand visibility in a saturated and competitive international market
  
  
• Introducing a new, fully digitized product that required a shift in user perception and behavior
  
  
• Improving user experience and engagement on their existing website
  
  
• Creating a growth strategy to attract new customers while retaining and re-engaging existing ones
  
  

The goal was to position ACM as an industry-leading solution while modernizing the brand’s digital presence and building a sustainable customer acquisition pipeline.

Our Approach

We developed a comprehensive strategy focused on improving Adssets’ digital performance, amplifying product visibility, and turning interest into qualified leads.

We began by modernizing the website’s design and user experience. Using analytics, session recordings, and A/B testing, we identified friction points in the conversion journey. Based on this, we restructured key pages, optimized calls-to-action, and refined the messaging to better highlight ACM’s core value proposition. These improvements led to a smoother user journey and more meaningful engagement.

Parallel to the on-site work, we designed a multi-channel outreach strategy to attract and convert high-quality leads. We launched email nurturing campaigns targeting existing and previous clients—showcasing ACM’s capabilities, sharing product updates, and re-engaging lapsed users. This direct communication built trust and kept Adssets top-of-mind.

To reach new prospects and elevate brand presence, we helped Adssets prepare for and activate at major industry events like ICE London. Through community outreach, targeted LinkedIn messages, and pre-booked meetings, we positioned Adssets for face-to-face engagement with potential enterprise clients. Custom pitch decks and collateral supported the conversations and strengthened positioning on the ground.

All of this was supported by conversion rate optimization, SEO improvements, and real-time adjustments based on data—ensuring that each touchpoint led toward better lead quality, increased product visibility, and long-term growth.

Outcomes

• 8% increase in website conversion rate
  
  
• 60% increase in monthly traffic
  
  
• 3 new B2B enterprise clients acquired
  
  
• 20% increase in session duration, indicating deeper engagement
  
  
• Strengthened brand positioning and digital presence during the launch of ACM
  
  
• Built a sustainable foundation for ongoing customer acquisition through email, SEO, and events
  
  

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