Dragana Neshovska

Co-founder, CEO and Design Strategist at Solveo, where she has led over 100 innovation and strategy projects for clients including Telekom, UNDP, the EU and USAID. Her work brings creative practice and business thinking together — design thinking applied to launches, customer experience and digital transformation, then measured. She writes on innovation management, KPIs across the product launch cycle, and why company culture decides whether either works.