Service/Trainings/DT for Marketing Blueprinting

What is the workshop about?

Design Thinking for Marketing Blueprinting workshop is a user-centric process that enables teams to co-create innovative solutions more effectively.

This approach fosters teamwork and focuses on understanding the audience’s needs, allowing us to develop campaigns that resonate deeply and build lasting loyalty.

In marketing strategy, design thinking anchors decisions in genuine user insights, helping predict trends and foster practical innovations that deliver value to stakeholders.

In our one-day workshop, participants will engage in hands-on activities that combine user-focused design thinking with strategic marketing. They will learn to leverage empathy and human insights to create impactful marketing campaigns.

By the end of the day, attendees will have the tools to anticipate market changes and craft strategies aligned with their audience's needs and desires.

Who is the training for?

Marketing professionals, including brand managers, strategy planners, and marketing directors, seek to enhance their skills in user-centered design and strategic marketing planning.
Team leaders are looking to align their team's efforts toward a common vision for future marketing initiatives and integrate modern technologies to drive innovation and effectiveness in their campaigns.

What will you learn?

Techniques for developing human-centric marketing initiatives that resonate with audiences

How to enhance teamwork using design thinking methodologies

Methods to design an effective marketing calendar that integrates all planned activities

Techniques to anticipate market trends and adapt strategies accordingly

Insights on leveraging modern technologies to improve marketing strategy and engagement.

Benefits

Enhanced Customer Understanding

Learn to identify and address customer needs for more impactful marketing strategies.

Improved Marketing Performance

Discover methods to evaluate past efforts and drive better results in your campaigns.

Increased Competitive Edge

Analyze competitors to uncover gaps and opportunities for innovation in your marketing approach.

Adaptability to Change

Gain insights on anticipating market trends, enabling proactive adjustments to your strategies.

Integration of Cutting-Edge Tools

Learn to leverage modern technologies to enhance engagement and effectiveness in your marketing.

Long-Term Strategy Development

Focus on creating sustainable, human-centric strategies that maintain relevance over time.

Empowerment of Teams

Build confidence to lead and implement innovative marketing initiatives within your organization.

What will you discover?

01 Actionable Marketing Strategy

Development of a clear and practical marketing strategy aligned with customer needs and business goals.

02 Deeper Customer Insights

Enhanced understanding of customer personas and pain points for more effective marketing

03 Marketing Calendar for the upcoming year

A structured calendar outlining key campaigns and milestones for the upcoming year.

04 Valuable Insights from Past Efforts

Key takeaways from evaluating previous campaigns and competitor analysis to inform future strategies.

05 Improved Team Collaboration

Strengthened alignment and teamwork among participants, fostering a shared commitment to executing strategies.

Agenda overview

Module 1: Preparation (3 Days)

•10 days before the workshop - Sign agreement and NDA: 
Ensure all parties sign necessary agreements to establish confidentiality and commitment to the workshop processes.
•3 days before the workshop - Detailed agenda and methodology distribution: 
Provide participants with a comprehensive agenda outlining the schedule, objectives, methodologies, and activities planned for the workshop.
•3 days before the workshop - Materials preparation: 
Confirm procurement of necessary workshop materials such as flip charts, markers, post-it notes, and any additional items outlined in the materials list.

Module 2: Customer Insights (Workshop Day 1)

•Look back to leap forward: 
Dive into past campaigns to uncover what worked, what didn’t, and why. Analyze insights from previous efforts to inform future strategies.
•See the world through their eyes: 
Define your goals and step into your users’ shoes. Use empathy mapping and persona development exercises to understand customer needs, challenges, and aspirations deeply.

Module 3: Strategy Development (Workshop Day 2)

•Design the playbook: 
Collaboratively develop user-centered marketing strategies. Utilize brainstorming techniques and creative workshops to articulate a clear, actionable marketing playbook.
•Map the year ahead: 
Turn strategy into action by creating a structured yearly marketing calendar that includes campaigns, activities, and milestones that align with the defined strategy and consumer insights.

Module 4: Post-Event Integration

•Detailed Report Distribution (one week after the workshop): 
Provide participants with a comprehensive report.
•Yearly Marketing calendar snapshot:
Overview of core strategy components, key marketing campaigns, and major milestones planned for the upcoming year.

Trainings

Module 1: Preparation (3 Days)

Module 2: Customer Insights (Workshop Day 1)

Module 3: Strategy Development (Workshop Day 2)

Module 4: Post-Event Integration

What we do

Implement change.
Automate smarter with AI. 
Be on top of global trends.

Trainings

Module 1: Preparation (3 Days)

Module 2: Customer Insights (Workshop Day 1)

Module 3: Strategy Development (Workshop Day 2)

Module 4: Post-Event Integration

What we do

Implement change.Automate smarter with AI. Be on top of global trends.

Implement change.
Automate smarter with AI. 
Be on top of global trends.