Market Gap Watchlist: Emerging Trends for 2025 (Part 2)

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Introduction

Welcome back! We’re diving back into the industries that are set to make a huge impact in 2025. Last time, we uncovered some promising areas with market gaps that are already on their way to big things—full of untapped opportunities and just waiting for the right ideas.

This time around, we’re exploring a fresh batch of markets that are moving fast and ready to take off even further. And with all this change comes the chance to step in, solve real problems, and grab those opportunities others haven’t yet. These are the kinds of moves that make a real difference.

So, if you're curious about where things are headed and what opportunities are about to pop up, you’re in the right spot. Let’s get into it and see what’s coming up next!

1. Live Streaming Market

Live streaming is on fire, and it’s not hard to see why. People don’t just want to watch pre-recorded videos anymore—they want something real, something happening right now. They want to interact, ask questions, get answers, and feel like they’re part of the action.

The live-streaming market hit USD 87.55 billion back in 2023 and is projected to grow at a 23.0% CAGR from 2024 to 2030. Platforms like Instagram, Twitch, and YouTube are leading the charge, offering audiences the ability to jump in, ask questions, and get responses instantly.

Potential Market Gaps:

  • Room for the Niche Creators: Smaller, niche platforms for educators or industry professionals could help creators thrive without competing against massive streamers.
  • Better Monetization for Smaller Creators: Tools like micro-sponsorships or easier revenue-sharing options could help smaller creators monetize their content without needing massive followings.

2. Renewable Energy Market

Renewable energy is no longer just a buzzword—it’s becoming the backbone of our future energy supply. With climate pressures mounting and regulations tightening, the world is searching for greener ways to power everything.

The renewable energy market was worth USD 1.21 trillion in 2023 and is projected to grow at a 17.2% CAGR from 2024 to 2030. Governments are investing in low-carbon fuels, solar power, and other renewable sources, while companies in the sector are racing to innovate and cut costs.

Potential Market Gaps:

  • Storage for Small Players: Compact and affordable energy storage solutions for households or small businesses could make solar and wind power more practical.
  • Neighborhood Energy Sharing: Peer-to-peer energy trading tools could make renewable energy more community-focused and efficient.

3. Augmented Reality (AR) Market

Augmented Reality (AR) is finally moving beyond the novelty phase, becoming a practical tool for shopping, learning, and even medical care. The AR market was valued at USD 83.65 billion in 2024 and is expected to grow at a 37.9% CAGR from 2025 to 2030.

Retail and e-commerce are driving AR adoption by offering interactive shopping experiences like virtual furniture previews or virtual try-ons. Meanwhile, healthcare is using AR for training, surgical visualization, and patient care.

Potential Market Gaps:

  • Industry-Specific AR Apps: Tailored AR tools for industries beyond retail and healthcare could open new opportunities for education, manufacturing, and more.
  • Simplified Development Platforms: Easier-to-use AR development platforms could democratize AR creation, making it accessible to non-specialists.

4. Cloud TV Market

Cloud TV is stepping into the spotlight as the way people watch TV changes. On-demand content is the new norm, with the cloud TV market valued at USD 1.24 billion in 2023 and projected to grow at a 26.9% CAGR from 2024 to 2030.

Cloud infrastructure allows broadcasters to scale seamlessly, while streaming advancements like adaptive bitrate streaming ensure better quality and reduced buffering. As mergers and acquisitions heat up, the industry is poised for even more growth.

Potential Market Gaps:

  • Interoperability Between Platforms: An aggregator service that unifies content from different platforms (e.g., Netflix, Disney+, Prime Video) could simplify the user experience.
  • Community-Watch Features: Tools that allow users to watch content simultaneously with others—complete with live chat and interactive options—could create more social viewing experiences.

Conclusion

That’s where we’ll pause for now. We’ve explored some exciting markets and highlighted the gaps that present real opportunities. If you haven’t checked out Part 1 yet, give it a read for even more insights. Stay tuned for Part 3, where we’ll continue to uncover emerging trends and opportunities for 2025.

Market Gap Watchlist:

  • Part 1: Emerging Trends for 2025
  • Part 2: (This article)
  • Part 3: (Upcoming)
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