Growth Talks with Ruben Hassid

On Growth Talks today, we’re joined by Ruben Hassid, an entrepreneur and social media expert whose journey from the music industry to digital success is nothing short of impressive. Ruben’s passion for connecting with people began when his music hit 1 million listens on SoundCloud at just 17 years old. This early experience sparked his love for social media and personal branding.

After years of building music labels and helping DJs achieve financial independence, Ruben realized that his true strength lay in building his brand. To share everything he knew about social media and personal brand building, Ruben quickly made waves. Within two years, he grew his LinkedIn following from 8,000 to 400,000, reaching 120 million people and becoming an international keynote speaker.

But Ruben’s biggest contribution came in the form of EasyGen—a powerful AI-driven tool designed to help users create engaging LinkedIn posts with ease. Ruben used a finely tuned model that fueled his own success, but he didn’t stop there. He made EasyGen publicly accessible, simplifying it for anyone to use and master the art of social media.

Today, EasyGen is helping thousands of users optimize their content, making social media growth simpler and more impactful.

How do you manage consistency when posting daily on LinkedIn?

The easy answer is obviously EasyGen—that's the AI I use to write captions. I've been doing it for two years now. I also have my employees that I grew from scratch, using the same tool.

At first, I created it for myself, then for my employees, and later made it public. You can see that it works well for them too. The way it works is pretty straightforward—it helps people write content super fast. For example, if I click on 'generate a post,' it gives me a post right away. If I want, I can regenerate it as well. It’s definitely much faster for writing tasks.

What’s your process for coming up with new ideas for LinkedIn posts?

Most of my content comes from me making experiments because I need to answer people’s questions. So, I write a blog right here for free, which is how I grow my LinkedIn. It’s a mix of the questions that people have on how to use AI, how to create a calendar, how to use Perplexity, how to use ChatGPT, how to use EasyGen, and how to generate impactful AI images for LinkedIn.

It’s a mix of that and their frustration, and I have to find answers. Usually, I read people’s questions. For example, “Finding Topics” is one of my blog posts, and I wrote it here. My favorite strategy is finding great questions directly on LinkedIn because you have people’s frustrations right there.

If you could go back to your first day on LinkedIn, would you do anything differently?

Yes and no. My early posts were terrible—awful and horrendous—but I’m happy about having a terrible start; it taught me so much. The thing I’m proud of is treating every comment like a mini-post. My posts were getting no traction, so I decided to comment as much as possible. I wrote 100, 200, sometimes 300 comments per day, using them as mini-posts. This exercise improved my creative writing and helped me become a better content writer.

What has been your most rewarding moment since launching EasyGen?

The most rewarding moment was asking my community to share their results. I have a WhatsApp group with pro users, and they sent me graphs of their LinkedIn impressions and engagement. I saw increases of 500%, 1,500%, and even 32,000%. Seeing people succeed because of EasyGen is why I do what I do. It’s not just about features but real, effective results.

Where do you see EasyGen in five years?

I see EasyGen helping people build, grow, and scale their personal brands—not just on LinkedIn but across platforms. Personal branding will outshine traditional resumes and platforms like Fiverr and Upwork. EasyGen will make it easier for users to consistently share their skills and journeys, even with limited time.

I think the future workforce will consist of freelancers and self-employed individuals who need to showcase their work effectively. Personal branding is key, and EasyGen will be the tool they rely on to tell their stories.