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Marketing and web optimization for the rich-media advertising giant
The Product

ADSSETS is a Swedish-based company that supplies leading brands with rich-media solutions for digital marketing. In February 2018, they launched their new product ACM (Advertising Content Manager) – a platform that allows users to create and manage their online ads. With ACM, Adssets aimed to offer a completely digitized assistance to their customers in the process of creating their own banner ads, as well as managing their performance.

Process and Results

In order to boost customer acquisition and retention, we used an integrated approach which combined: improving the design language of the website by tracking user behavior, implementing a multi-channel communication strategy on Social Media, and improving their SEO. Through these activities, we increased their web traffic by 60%, month to month, and helped them close 3 major clients.

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