Client Overview

MISLA Association is a non-governmental organization dedicated to raising awareness around mental health and promoting inclusiveness for people with mental disabilities. Through educational initiatives, workshops, and public events, MISLA has become an important voice in advocating for a more supportive and understanding society.

The Challenge

Despite growing conversations around mental health, stigma remains a barrier — particularly when it comes to including people with mental disabilities in everyday social activities. MISLA wanted to shift public perception and launch a campaign that would spark real conversations, break stereotypes, and promote dignity and inclusion.

The challenge wasn’t just about visibility. It was about changing attitudes — making mental health a shared issue and encouraging people to speak openly about the challenges they face. MISLA partnered with Solveo to create a public information campaign that would feel personal, human, and hard to ignore.

Our Approach

We started by building the campaign around a simple but powerful idea: “#ијасимампредизвик” (#ihaveachallenge) — a message rooted in empathy. The aim was to remind people that everyone is facing something, and that those with mental health challenges deserve understanding, not isolation.

Our team worked closely with MISLA to plan every step:

• Research & Discovery: We conducted interviews with field experts and ran a large-scale survey to gauge public perceptions around mental health. The findings guided how we framed the campaign and who we targeted.
  
  
• Creative Direction & Production: A short video was developed as the campaign centerpiece, featuring individuals openly talking about their own challenges while expressing solidarity with people facing mental illness. Their voices were authentic — not scripted — and that helped the message resonate more deeply.
  
  
• Design & Content: We produced roll-up banners, flyers, and a complete suite of social media content designed to drive action. Every touchpoint carried the campaign’s message and encouraged people to share their support.
  
  
• Distribution Strategy: The video premiered on YouTube and was rolled out across Facebook and Instagram, followed by features in local media and community-driven pages. The campaign gained additional momentum from the people featured in the video sharing it through their own channels.
  
  

Outcomes

The campaign delivered tangible results both online and offline:

• 🎥 Video reach: 60,000+ people reached, 49,000+ views
  
  
• 📱 Social media growth: +1,000 new likes/followers on Facebook; new profiles launched on Instagram and Twitter
  
  
• 📢 Media pickup: Coverage in 5 online portals with a combined community of over 10,000 followers