Client Overview

Myphoner is a Denmark-based SaaS company offering cloud-based lead tracking software designed to streamline cold calling and lead management for sales teams. Founded in 2012, the platform features an intelligent call queue, intuitive follow-up tools, and detailed analytics, helping businesses of all sizes optimize their sales processes. Known for its simplicity and scalability, Myphoner has become a trusted tool for enhancing sales efficiency across diverse industries.

The Challenge

Despite its strong reputation and proven value, Myphoner faced a key challenge: increasing its social media presence and gaining broader visibility for its platform. While the team understood the importance of a strong online presence, they lacked the resources and expertise to craft and execute a comprehensive marketing strategy. This gap made it difficult to communicate the platform’s unique value proposition, engage with potential users, and build a loyal audience on platforms like LinkedIn, Facebook, and Twitter.

Recognizing the need for expert support, Myphoner partnered with us to develop and implement a tailored social media strategy that could boost their visibility, drive engagement, and grow their audience.

Our Approach

To help Myphoner achieve their goals, we implemented a structured and data-driven social media strategy.

We began by establishing a consistent posting schedule, sharing over 250 posts across LinkedIn, Facebook, and Twitter during the collaboration. These posts were carefully aligned with Myphoner’s brand voice and messaging, ensuring the content remained engaging and relevant to their audience.

Our next step was optimizing the content strategy by experimenting with different formats. Short-form posts encouraged quick interactions, while long-form content delved into specific challenges faced by sales teams. These variations helped us identify the best-performing formats for each platform.

LinkedIn became a central focus of our efforts. With targeted content and outreach, we saw the platform’s followers grow by 212.2% on average month-over-month (MoM). On Facebook, where we aimed to build broader brand awareness, we achieved a 37.5% average MoM growth in follower count, reflecting steady and meaningful progress.

By tailoring our approach to each platform’s strengths, we maximized engagement and reach, effectively positioning Myphoner as a trusted resource in the sales and lead management space.

Outcomes

1. Content Volume:
   We shared over 250 posts across LinkedIn, Facebook, and Twitter, maintaining a consistent presence and ensuring regular engagement with Myphoner’s audience.
2. Content Testing and Insights:
   We tested long-form versus short-form content to determine the most effective strategy. The results showed that short-form content performed better for driving engagement, while long-form posts excelled in showcasing in-depth value to the audience.
3. Increased Visibility:
   The collaboration significantly boosted visibility across platforms, driving awareness and engagement with the target audience.
4. Follower Growth:
   
   • LinkedIn followers grew by 212.2% on average MoM,
   • Facebook achieved 37.5% average MoM growth in follower count, reflecting steady progress over time.

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