Rehtink - a creative marathon that connects visionaries with innovative companies
What is Rethink?
WHAT WERE THE CHALLENGES OF RETHINK 2019?
The topic of Rethink 2.0 was: Rethinking the future of the digital customer experience. The 3 innovative companies that were part of Rethink 2.0 in 2019, set the following challenges:
Ohridska Bank Societe Generale
Rethinking financial habit formation in young customers – Changing financial habits using Big Data & AI
Rethinking Digital data collection and usage to increase sales in fashion retail
Rethinking customer engagement through digital channels to increase brand recognition
The Rethink creative marathon begins when the companies (sponsors of the event) that set their unique challenges. The next step is to attract creative people through different online and offline channels, focusing on areas of experience and interest needed for every challenge separately. We select the best candidates and organize them in multidisciplinary teams.
At the beginning of the event, after the participants get to know their team members, they start with activities like brainstorming and research. The event flow is based on the steps of the Design Thinking methodology, and they are guided through the process by licensed facilitators (members of our team who lead them during the whole marathon). They also have one mentoring session with company representatives to get feedback and guidance for further steps.
During the 3 day event, the participants formulate and test their solutions, and finally present them to a jury of company representatives. In the end, only the teams with the best solutions win and get the chance to help the companies implement their solutions.