HOW MIGHT WE MAKE MY GREAT RECIPES THE LEADER OF THE DIGITAL RECIPE SHARING SPACE IN THE US MARKET?

THE PRODUCT

Ohridska Banka Societe Generale aimed to get closer to the millennial audience, by offering their services and products. Due to the digital era and the tech savvy generations, together we decided that the most engaging and interactive way to execute this was to organize a crowdsourced-based event “hackathon”.

  • Improve customer engagement and customer retention about the mobile banking app
  • Expand the base of users, targeting new categories (young)
  • Create new functionalities and upgrade the mobile banking
  • Increase awareness about the bank and the opportunities for the youth
  • Create a communication strategy for the targeted audience
  • Define the best way to engage and interact them
  • Co-create the mobile bank along with its current and potential users
  • Create marketing strategy for the hackathon
  • Raise awareness about OBSG BUZZ Hackathon and enhance brand awareness of Ohridska Banka Societe Generale
THE APPROACH

Step #1: Define the target audience, gain insights about their preferences and habits, define the best way to engage them. Create strategy how to reach and interact with them. The defined target audience was determined as young and ambitious enthusiasts, who can contribute in the co-creation of the future of mobile banking.  

Step #2: Organize a crowdsourced based event (hackathon),  where the targeted group will brainstorm and create innovative solutions for mobile banking. Continuously, was created a marketing and communication strategy for the targeted audience to create awareness about the hackathon/event. The activities of the hackathon were based on Design Thinking methodology, obtaining important guidelines for the teams.

Step #3: During the event, the teams worked on developing their solutions and they presented them. At the end one winning solution was taken into further development by Ohridska Banka Societe Generale.

THE RESULTS

  • Organized hackathon which managed to engage over 80 applicants from which 46 were selected as young and talented participants
  • 9 innovative and tested solutions came up as a result from this hackathon
  • Enhanced brand awareness of Ohridska Banka Societe Generale as a bank of young people and opportunities
  • Increased interaction with current and new users of the mobile banking
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