With Crowdsourcing to innovative solutions for mobile banking
Improve customer engagement and customer retention about the mobile banking app
Expand the base of users, targeting new categories (young)
Create new functionalities and upgrade the mobile banking
Increase awareness about the bank and the opportunities for the youth
Create a communication strategy for the targeted audience
Define the best way to engage and interact them
Co-create the mobile bank along with its current and potential users
Create marketing strategy for the hackathon
Raise awareness about OBSG BUZZ Hackathon and enhance brand awareness of Ohridska Banka Societe Generale
Step #1: Define the target audience, gain insights about their preferences and habits, define the best way to engage them. Create strategy how to reach and interact with them. The defined target audience was determined as young and ambitious enthusiasts, who can contribute in the co-creation of the future of mobile banking.
Step #2: Organize a crowdsourced based event (hackathon), where the targeted group will brainstorm and create innovative solutions for mobile banking. Continuously, was created a marketing and communication strategy for the targeted audience to create awareness about the hackathon/event. The activities of the hackathon were based on Design Thinking methodology, obtaining important guidelines for the teams.
Step #3: During the event, the teams worked on developing their solutions and they presented them. At the end one winning solution was taken into further development by Ohridska Banka Societe Generale.