Increasing Engagement and Customer Acquisition in Fashion Retail
Most of the stores that Mangetik holds are based in malls, and because of that, they face immense competition. To increase brand recognition, engagement, and new customer acquisition, Magnetik needed to create a consistent online and offline strategy, individually for each brand. The local strategies also needed to comply with the international branding strategies and standards of the brands.
- Increase customer engagement through online and offline marketing activities.
- Increase recognition and new customer acquisition for individually every brand.
- Raise awareness of their superior customer service and focus on customer satisfaction.
By organizing a Design Thinking workshop, together with representatives from Magnetik, we got acquainted with the brand identities and the customer personas. We identified that the customer experience wasn’t translated well in online communication and that there needed to be a stronger link between in-store events and online activities. Through the workshop, we generated ideas for online and offline activities, and created a multi-channel marketing strategy.
In order to boost engagement, we devised a creative strategy for Facebook, Instagram, and the Magnetik blog, where all the customers and brands meet. The multi-channel strategy included: social media management and advertising strategy as well as creative campaigns like pools, giveaways, collaborations with influencers, interviews, and employee branding. To increase brand recognition, we created individual social media channels for the brands, focusing on the most suitable platform for each brand persona, and educated the employees on how to manage them. To increase in-store traffic, we organized themed events where the visitors could play games, socialize and shop at the same time. This is an ongoing project, but here is what we’ve accomplished in the first 5 months of working together: