Increasing Digital Presence for Ceramics and Sanitary Ware

PRODUCT

Italex Inzenering is a ceramic, sanitary ware, and bath equipment retailer based in Skopje, North Macedonia. They have been on the market for 28 years, selling top quality, innovative products from renowned Italian brands.

Italex Inzenering is a brand with a lot of history and offers unique luxury brands and innovative products in their store, but due to their low digital presence, they were lagging behind the competitors. In order to attract new customers, we needed to reach the right target group, though the right channels.

  • Raise brand awareness,
  • Create and execute a digital communication strategy
  • Increase in-store traffic.
THE SOLUTION

The first step was determining who the target customers are, understanding their needs, and discovering the best way to reach them. We determined that they spent most of their time on Facebook and Instagram, so we developed communication strategies for both platforms. Our campaigns focused on educating the customer about the styles and innovations Italex Inzenering offers, promoting projects, and collaborating with interior designers and architects. We also ran creative ad campaigns to increase user engagement, and in-store traffic This is an ongoing project, but here is what we’ve done so far in the past 4 months of collaboration:

RESULTS

Increased Facebook followers by 60%

Increase Instagram followers by 141%

Increased user engagement by 400%

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