Marketing and web optimization for the rich-media advertising giant
Adssets needed help in boosting their digital presence to support the launch of their new product ACM. With high international competition in the sector, they also needed a point of differentiation and a way to increase brand awareness. In order to gain new customers, and meet the needs of existing customers to a higher degree, they also needed to improve their UX and CRM.
Create a multi-channel digital strategy to increase brand awareness
Implement a growth strategy
Improve the design language of the website
PROCESS AND RESULTS
In order to boost customer acquisition and retention we used an integrated approach which combined: improving the design language of the website by tracking user behavior, implementing a multi-channel communication strategy on Social Media, and improving their SEO. Through these activities, we increased their web traffic by 60%, month to month, and helped them close 3 major clients.