Raising awareness about the importance of mental health and aim for
higher inclusiveness in social activities

 
 
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THE CHALLENGE

Association MISLA is non-governmental institution which aims to raise awareness about the significance of mental health. The collaboration between Solveo and Association MISLA was about raising awareness about people with mental disabilities and increase the amount of inclusiveness in the social activities.

In their work, association MISLA organises educational and informative workshops and conferences where they invite different parts of society to contribute and take action to raise awareness and inclusiveness for people with mental disabilities.

The main goal of the public information campaign was to provide a dignified life and social justice for the people with mental illness and to inform the citizens about mental health problems, to increase awareness of the needs, challenges and problems they face, and destroying the stigma towards them.

 


GOALS AND OBJECTIVES

  1. Define campaign concept;

  2. Conduct research of the topic, conduct interviews with experts from the field, conduct survey for a mass audience

  3. Create and execute strategy for massive awareness;

  4. Video shooting and production, photoshoot of main events; design and preparation of flayers;

  5. Creating content and managing social media channels;

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PROCESS AND INSIGHTS

The beginning of this campaign started with defining the concept with the main message “#ијасимампредизвик” (#ihaveachallenge), with the main goal to encourage that each and every one of us is facing a different type of challenge. Also, were defined needed resources for execution, such as video shooting and production, photo shoot, the design of promo materials, etc. As far as distribution was concerned, the most suitable channels were defined, the focus was put mostly on social media channels (Facebook, YouTube, Instagram) also local media portals were important for more massive media coverage.

The video concept included multiple people who described a challenge and expressed their support and acknowledged the existence of the challenges that people with mental disabilities face. Engaging the people in the video contributed to expand the reach, inform the public, highlight the importance of mental health and  provide opportunities for the people with mental disabilities to a get real chance to be included in the social activities. Engaging the people in the video contributed to expand the reach, inform the public, highlight the importance of mental health and provide opportunities for the people with mental disabilities to a get real chance to be included in the social activities. The result was a significant improvement in raising awareness and encouraging people to take action and stay informed about the importance of mental health.

 


THE SOLUTION

In order to increase awareness about the importance of mental health, the campaign was launched by posting the video first on YouTube than on Facebook, reaching out more than 60.000 people, with total views of 49.000. Two roll banners were designed, and two-sided flyer, as well as posts on social media were created with call-to-action to encourage more people to support and join the campaign.

 

RESULTS

  1. Video (shooting and production) – 60.000 reach and 49.000 views

  2. Create content for social media channels

  3. PR Texts for publishing in local media portals

  4. Design of roll banners and flayer

  5. The increase of the digital presence on social media: Facebook +1.000 likes and follows

  6. Creating profiles on Twitter and Instagram

  7. Published in 5 online portals with a community with more than 10.000 likes and follows