MARKETING AND WEB OPTIMIZATION FOR THE RICH-MEDIA ADVERTISING GIANT- ADSSETS
With a product with such high market potential, ADSSETS was now faced with another challenge. The high competitiveness in this sector, combined with a relatively new product on the market, constraint digital presence and performance on ADSSETS’s side, meant that SOLVEO needed to work fast and think pragmatically. We focused on growing brand awareness and shining a bright light on the competitive advantages of the brand. The main goals were to increase the digital presence of the product as well as expand the reach of potential customers and improve the website performance in order to create more customer-friendly approach.
Our client ADSSETS is a Swedish based company that supplies Rich Media mobile solutions to clients worldwide. At the beginning of 2018, they launched a new digital platform that allows the user to manage and create custom online ads without the need of additional assistance. While internet banner ads are something that many brands use, the innovative approach makes the process considerably easier for the client and minimizes the time and effort originally involved in the creation of the adds, both from the perspective of the client, and of the company. The platform, named Advertising Content Manager, or ACM for short, enables the user to create a fully customized highly engaging and dynamic ad design with ease and without the need of any expert knowledge. ACM has many different functionalities and ad formats that will keep each brand ahead of its competitors when it comes to digital ads.
GOALS AND OBJECTIVES
Ø Improve the design and brand language
Ø Create a multi-channel digital strategy
Ø Implement a targeted growth strategy
Ø Improve brand awareness and increase retention.
PROCESS AND INSIGHTS
The strategy we used can be broken down into several components, all of them being based on various customer-centered marketing tactics. Our first step is always brainstorming. Committed to the design thinking approach, through this group activity we constructed the general strategy outline and defined some of the key improvements for the language of the website. In the following months, we increased the brand-customer interaction through multiple channels and succeeded at boosting the website traffic. Through SEO we increased and are still increasing the brand’s overall digital brand recognition, while the upgrades to the website improved the customer experience. Another key action was setting up a customer tracking platform through which we are now able to track the activity of the customer and thus improve the strategy even further. We are continuously tailoring our approach to fit the changes of the market and the evolving needs of our client ADSSETS, as they go through different stages of growth.